I am Natasha Maben, an architect and designer based in Naarm/Melbourne, Australia.

Through Somewhere—Something, I work with individuals and small businesses to develop brand stories and engaging visual identities. As a design practice, we aim to influence and inform the environments we inhabit, online and off, shaping who we are and how we live.

My interest in branding and brand environments started while at university, culminating with my Architectural Masters’s Degree final project on the subject in 2008—Clinic of the Cool.

As a registered architect, I’ve practised in the building industry, crafting spatial environments, for over 10 years. I’ve worked with several influential design practices on award-winning residential, commercial, institutional and infrastructural projects.

I am interested in the agency of our environments in understanding the complexities of habitation and consumption, and their part in shaping our individual narratives, identities and memories.

My architectural training as a creative mediator has enabled me to refine an approach to design thinking in the real world, bringing together emotional currency and different forms of knowledge to my current work with brands and visual identities.

Alongside my graphic design and branding work, I also have an interest in stationery and paper goods, explored through an online shop—Maybe Today.


UX/UI Elevate, Academy Xi
Master of Architecture, University of Melbourne
Bachelor of Planning and Design, University of Melbourne

© 2022