Sourdough Mate

We are big fans of artisan baked goods—seriously who isn't? Working with Anh Rattigan—founder of Sourdough Mate, a mum and Mornington Peninsula local, it was fun to develop and articulate a friendly brand that reflects her love for baking delicious sourdough bread.

Sourdough Mate is a store & resource for useful, high-quality sourdough bread accessories. We set out to bring clarity to this labour of love and developed a design vocabulary that can be easily implemented as the brand grows. We designed the brand to feel human, fun, playful, connected and warm—an approachable resource for anyone starting their sourdough journey.

Year completed: 2021
Services: Identity, Logo, Illustration, Creative Direction
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