PROJECT
Traffic
COMPLETED
2020
A collaborative design practice based in Melbourne, led by Ian Nazareth, Traffic operates across the domains of Architecture, Urbanism and Computation.
We worked with Ian to create a visual identity that conveys his unique working methodology - from research to pedagogy, and references the various areas of his practice. We were involved with naming, brand identity and website design.
With a nod to the risograph and architectural blueprint alongside a geometric - grotesque typeface, the identity offers a framework to explore unique juxtapositions, eschewing conventional relationships within architectural practice.
We worked with Ian to create a visual identity that conveys his unique working methodology - from research to pedagogy, and references the various areas of his practice. We were involved with naming, brand identity and website design.
With a nod to the risograph and architectural blueprint alongside a geometric - grotesque typeface, the identity offers a framework to explore unique juxtapositions, eschewing conventional relationships within architectural practice.
