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An Introduction: 
           Somewhere—Something


CATEGORY—Studio, Perspective
Words: Natasha Maben

2 min read

 Somewhere—Something is an independent design practice shaped by architecture, technology, and the spaces in between.

Part studio, part observatory. The practice is small on purpose, which leaves room to listen, to observe, to experiment. Design, for me, is a continuous process of observing, reflecting, exploring and refining.

Every project is a conversation, and conversations begin with questions.¹
 My work sits between branding, culture and the built environment, because the questions that interest me don’t live in any one of them alone. Design is connected to the forces that shape the world: social, environmental, aesthetic, economic, political.

At the centre of every project there’s a question, or two:

    Where do identities fit in a world that's constantly shifting — and for whom? 

    What should the relationship between brand and audience look like when trust has become the rarest currency?

These questions keep it sharp.

As Bruno Munari said: Everything we see communicates something.² Every surface, every encounter is part of how we understand ourselves, and each other.

I work with new businesses and the people behind them, on identities that belong to the future as much as to the present.

Thanks for being here.

other info of interest

1    Sometimes those questions are strategic. Sometimes they’re existential. Both are valid.

2    Bruno Munari. Design as Art. First published 1966. London: Penguin Modern Classics, 2008.

A thought, a question, a project. Send it.

hello{at}somewhere-something.com
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